What is PPC and Why Should You Use It?

Definitely, you have built up a well designed, content packed informative website for your small business but the question is- Is it enough or all you need? The harsh truth is that if no one is clicking on your site, all your hard work will go to vain.

Do you know about PPC? PPC stands for Pay Per Click form of advertisement which comes out as the best way to attract visitors online.

PPC Advertisement is a method or form of online marketing where one can place their ads at strategic places online and pay up the fee only when the ad gets clicked by a visitor. In other words, it is a way of buying visits or paying for visits to your website rather than relying on organic methods of SEO.

Whenever a use clicks on an ad, the business owner needs to pay for a specified fee. This fee is known as Cost Per Click and can vary dramatically. The average fee is between $1 to $2. Some clicks are as cheaper as few pennies while other can cost you around $50.

Another key term used to denote PPC is CPM which stands to denote cost per 1000 impressions. It applies to displaying of videos and ads only. CPM is actually based on impressions only and thus, you will pay for the rights to show your advertisement video 1000 times, irrespective of how many times it is clicked.

So, is PPC right for your website? Here are some reasons telling you why it might be the right decision for your online strategy:

It’s extremely targeted.

You can precisely choose whom you want to show your ads based on factors like interests, keywords, age, gender, location, language or type of device even. It helps to advertise your goods and services directly to those who are likely to be interested in your offers.

You can retarget your previous visitors:

On an average, only 2 out of 100 visitors visiting your website turn into a customer. This means that almost as high as 98% of the traffic coming to your website goes waste. Retargeting will allow the advertiser to remind their customers who left the website earlier without making a purchase and see what is being missed.

It’s cost effective.

That is because you just pay a fee when your ad gets actually clicked. When you are considering the fact that the top 3 advertising spots on a particular search result page tend to get 46% of the clicks, the odds get into your favors ultimately. PPC will allow your business to reach the top of search result pages, standing above the organic results.

It’s trackable.

It means that you can monitors how your ads are doing and you can make them adjusted if they are not getting clicks or performing as per expectations. You always will know which ad has worked and actually driving sales and figure out what is not helping your business.

It’s fast.

When ranking higher in organic search results gets important, it is the time to get there. Why PPC? You can easily put up a new ad and seek results within a matter of hours or days.

Thus, if you are looking to attract more traffic to your website and boost your sales figures, give PPC some serious thoughts. In the end, you will be reaping the greatest benefits of PPC as your website will get the deserved attention from those who appreciate it most.