Two of the most popular website platforms are Wix and WordPress. But, in terms of SEO, which is preferable? We compare features, advantages and disadvantages, and more. Wix and WordPress are two of the most widely used website builders. Wix, according to Builtwith, is used to power over 4.5 million websites, whereas WordPress is used to power over 28 million. The main distinction is that Wix is a hosted website builder, whereas WordPress is an open-source content management system (CMS) that is not hosted. When picking between Wix and WordPress, one essential consideration is which platform is better for SEO.
The Benefits of Wix
When other website builders were on the scene, WordPress’ full market domination began to wane. When it comes to providing user-friendly interfaces with sophisticated website capabilities, these new competitors began to push the envelope. Wix began as one of the most straightforward platforms for creating a modern-looking website. Users with higher technical skills, on the other hand, tended to avoid it since they wanted complete control over their site.
However, during the last few years, this has begun to shift.
Wix has been rapidly expanding its capabilities, with some of the most recent improvements focusing on SEO features. It’s possible that the tools will get quite technical.
The Drawbacks of Using Wix for SEO
Wix has a number of drawbacks, some of which have an impact on critical SEO variables.
Wix employs an unusual (strange) link structure that is disliked by most SEO experts. A # can be found in every URL. This is delivered via JavaScript, which has a long history of being unsuitable for crawlability and indexation by search engines. Another significant drawback of Wix is that advanced users are unable to upload custom code. They do have an HTML code element, but it’s rather limited.
The Benefits of WordPress
WordPress was one of the first widely used website platforms that made getting a site up and operating reasonably simple. It’s also an open-source tool that relies on internet community contributions. Although the fundamental functionality is free, most current site capabilities need the purchase of plugins. These plugins give you the functionality you need to complete a variety of activities, and they also give you access to SEO tools. When it comes to SEO, you should start by looking at these tools.
For target keywords, outrank your SERP competitors.
The Drawbacks of Using WordPress for SEO
Because plugins are created by different firms or groups, they do not all communicate or work in the same way.
While Yoast is the most well-known SEO plugin for WordPress, there are a plethora of others.
These technologies can be useful at times, but they can also compete with one another and produce issues. They, like other plugins, can bring vulnerabilities, and updates can break other parts of the site. Some argue that WordPress has lost touch with the needs of publishers due to built-in code bloat that makes it difficult for sites to optimise for Core Web Vitals.
The Final Word on Wix vs. WordPress
Finally, if you ask most SEO Companies in Delhi which platform they prefer, they’ll most likely say the one they’ve used the most.
People favour programmes with which they are familiar and will find reasons to dismiss alternative programmes. This is why there are so many different viewpoints on which platform is better for success. When we compare these platforms today, we can see that Wix has really improved its offering. All of the earlier criticisms about Wix’s lack of control are no longer valid, and the ease with which you can conduct basic SEO optimizations is comparable to WordPress.
