Google Analytics is a full-featured web analytics tool that allows you to collect, view, and analyze data about your website traffic in order to improve the usability and performance of your site. You’ve invested a lot of money on your website; understanding how people interact with and navigate it is crucial to getting a good return on that investment.
Here are 6 Google Analytics features and reports that you may not be aware of, in addition to tracking your top landing sites and web traffic.
Benchmarking your website against similar websites is exactly what the Benchmark Tool does. You can see relevant statistics for similar sites in your category if you enable benchmarking in Google Analytics. You’ll be able to compare and contrast the following:
- New Visits
- statistics Visits
- Page views Pages per Visit
- Bounce Rate
- Average Time on Site
Google’s Analytics Benchmarking tool can show you how your website compares to your competitors’ and help you identify areas where you can enhance your Search Engine ranking and web presence.
The Overlay Tool overlays a page on your website, allowing you to study any page of your site and observe which links your visitors are clicking on. When you hover your mouse over a link, you’ll see how many times it was clicked and what % of the overall clicks on the page it was responsible for. You’ll be able to look at the following information: how users navigate your website, where they go from the landing page, and which links they click, certain links aren’t being clicked.
This will give you valuable information about whether or not your links are intuitive, beneficial, or even essential. If your Google Analytics account has “goals” (see below), the site overlay tool will also inform you how effective links on a page are in accomplishing those goals.
Goal tracking and funnels
This feature allows you to set up to 20 goals for critical events (activities) that users take on your site that you want to keep track of. Making a reservation, filling out an inquiry form, signing up for an email newsletter, or requesting a catalogue are examples of specific aims.
You can also track funnels if you want to. Simply said, integrating goal monitoring and funnels detects any conversion concerns clients may have. Funnels demonstrate whether the conversion chain has any flaws and whether the navigation is user-friendly.
Visit duration
This is a metric for the quality of a visit. A high number of long visits indicates that users are spending more time on your site. Google Analytics measures the time between page views to determine the length of a visit. A visit’s final page will not be saved (as there is no subsequent page view).
Instead of merely visualizing the ‘Average Time on Site’ across all visitors, the graph allows you to see the whole distribution of visits. Keep in mind that ‘Average Time on Site’ is distorted by visitors who leave browser windows open while not viewing or utilizing your site. You can observe if a few visits are skewing your ‘Average Time on Site’ upward or if your site’s average visit time is excessive. To gain a good picture of your visitors, look at your average bounce rate, time on site, and pages seen.
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