Pay Per Click (PPC) and Search Engine Optimization (SEO) can be used in the process of digital marketing to generate more online traffic and sales .We like to think of SEO as a long-term strategy for internet marketing, while PPC is a tactical, quick-response method… PPC will get you there tomorrow, but at a cost every time someone clicks on your add SEO will get you where you want to be and keep you there over time in the “natural” or “organic” search results.
What is the difference between SEO & PPC?
The organic SEO results and paid search results (PPC advertising) are the two primary sections of a search engine page:
SEO: SEO is known as the process that helps your page to get more rankings on Search Engine Results Pages (SERPS) for the given keywords.
PPC: PPC – Pay Per Click is a type of advertising in which an advertiser bids on keywords related with an ad in order to attain a higher position on search engine results pages (sponsored links section) for searches on those keywords.
What are the pros and cons of SEO and PPC Advertising?
- Trustworthiness: According to research, over 70% of Internet users click on natural search results, while just 30% click on paid search results. Because organic results are not paid for, they are perceived to be neutral and have a higher level of credibility. The higher the position (organic or PPC) on the SERP page, the more trusted it is among searchers, and the more clicks it will receive. PPC was created to provide additional high-ranking opportunities on a single SERP; essentially, the more you bid on a term, the higher your ad would appear for that search.
- Price: There may be an initial set-up fee when you hire an SEO company to establish an SEO campaign for your company, but there is no cost per individual click or visitor with an SEO campaign. The initial set-up cost of a PPC campaign may be lower, but there is a fee per click or visitor. You control your daily (and thus monthly) bids, as well as individual keyword bids. The more your budget, the better.
An SEO campaign should ideally include an SEO specialist or company that analyses the website, develops a strategy, implements the strategy, tracks the results, and is responsible for your organization’s success. Using an SEO company to implement your SEO campaign frees up your time, allowing you to focus on managing and running your business while you’re Ecommerce SEO Company takes care of the campaign. You can handle your PPC campaign yourself, but it’s preferable to hire a PPC expert to ensure that you’ve chosen the right keywords, that you’re staying within budget, and that your campaign is delivering the required results. PPC campaigns aren’t a one-and-done marketing strategy. You do, in fact, need to keep an eye on things and make modifications as needed.
- Control: In an SEO campaign there is no direct control over the ranking of a search engine there is a higher rate of risk as there is no assurance that your search engine rankings will improve. PPC can target just your geographic area and can be time specific and targeted, such as midday to target people online during their lunch break. SEO shows all markets in the geographic area and displays results over a 24-hour basis, whereas PPC can target just your geographic area and can be time specific and targeted, such as midday to target people online during their lunch break. PPC campaign modifications take impact immediately; however SEO campaign changes can take several days to take effect. SEO is unable to split test pages or track click-through rates.
- Campaign Results: In SEO, popular keywords may take some time to get rankings but you will get the benefit from longer tail keywords. For instance, while ‘SMO’ is a major keyword that will take time to rank, ‘Social Media Marketing services in India’ is a longer tail term that will rank faster. SEO, on the other hand, generates consistent traffic over a longer period of time. When building a brand new website that does not yet appear in organic search results, PPC can provide an initial bump in traffic. When the campaign is over.
Conclusion
When establishing a new website or marketing campaign, SEO and PPC can be used together to increase traffic to a website. Both are equally crucial to a marketing effort. When the website begins to appear in search engines and its ranking rises, the PPC budget can be reallocated to other products or services. SEO is long term and cost effective while PPC is just like a campaign.
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