Make your website ready for mobile-friendly Google algorithm updates
Google alters its search engine algorithm more than 500 times every year. Although most of them are minor, Google intermittently introduces major algorithmic updates (such as Panda, Penguin, Hummingbird, and Pigeon) that influence the search engine results significantly. If you are an online marketer and trying to cope up with Google updates, you should brace yourself for more updates from Google in 2017.
In this blog post, we’ll talk about the major Google algorithm changes that shape up the SEO landscape. All of these Google updates have a considerable impact on online marketing. See below:
1.The Google Hummingbird update
2.The Google Mobilegeddon and Mobile-Friendly Update
3.The Google Pigeon Update
4.The Google Panda Update
5.The Google Penguin Update
The Google Hummingbird update
In September 2013, Google launched one of its significant algorithm updates, Hummingbird. It is meant to be “fast and precise”, where users can quickly find exactly what they are looking for. It pays more attention to the search phrases, rather than particular keywords. The usage of long-tail keywords is likely to provide the best possible results to the individual searching on Google.
The Google Mobilegeddon and Mobile-Friendly Update
Google rolled out a new mobile-friendly algorithm in April 2015. Or,“Mobilegeddon”, as most people are calling it. It is supposed to provide an additional ranking enhancement for mobile-friendly sites in the Google search results.
If you don’t have a mobile optimized website already, it is never too late to take advantage from this mobile-friendly Google update.
Google’s Webmaster Central blog stated that from April 21, they will be increasing their use of mobile-friendly aspect as a ranking pointer. This thing will change the entire game of mobile searches worldwide and it will have a noteworthy impact in the search results. As a result, it will be easier for the users to find high-quality and relevant search results optimized particularly for their mobile devices.
The Google Pigeon Update
The “Pigeon Update” was launched in July 2014 for the first time. This algorithm has taken local search results to a whole new level of relevance and accuracy. Google also said that this new local search algorithm will improve their web search capabilities.
The Google Panda Update
The Google Panda Update is designed to promote sites with high-quality content higher in Google’s top search results and demote sites with poor quality content. Panda updates are introduced from time-to-time.
Google employee, Amit Singhal explained that Google’s algorithms are intended to help users find quality websites; it is done by decreasing the rankings of poor quality web pages. This latest Google Panda Update deals with the complicated task of assessing the quality of websites algorithmically.
The Google Penguin Update
Google pushed out the Penguin Update in April 2012. It is designed to catch websites believed to be spamming Google search results, especially the ones that have cheated by buying unnatural links in order to boost Google rankings.
These Google algorithm updates have transformed SEO practices majorly. However, in order to grow your website traffic, you have to focus on building associations in a scalable manner and strive to create the top quality content (including infographics and write-ups). E-definers technology is a leading SEO firm that can help you stay ahead of the competition.