Google was smart and has become smarter with new indexing, crawling and algorithm policies announced recently. It has prescribed certain set of rules, which can be followed to improve ranks of your website. On the other hand, there can be several illegitimate techniques to improve ranking, but search engines may detect the same and black list your website.
To rank your website on the scale of 0-100, search engines crawls and index the same on the basis of different factors at different proportions:
TRUST – 23.87%
Search engines ranks your website on the basis of Domain Authority Score, which is positively affected by passage of time, trustworthy, unique/ original contents and absence of spam.
BACKLINKS – 22.33%
Backlinks are the links through which other websites point to your one. Such links in any blog or forum of trustworthy site are given significance by Google for improved site ranking. However, 60 links or more in one page may be considered as spam and may affect adversely.
KEYWORDS – 15.04%
Google uses Keywords to compare words/ phrases present in your website as headings, highlighted text, bold text, page title and meta data, etc.
REGISTRATION & HOSTING RELATED FACTORS – 6.91%
Google looks for registration of domain name of your website in correct category. Also hosting of your website play significant role as Google prefers the websites with load fast.
CLICK THROUGH RATE – 6.29%
Click through rate is considered good if more visitors of your web site through any specified Keyword stay on the same for few minutes or more.
SOCIAL MEDIA POST & LINKS – 5.30%
Google love to see posts and links of your website in social media like facebook, twitter, etc.
Based on the significance of above and policies/ procedure adopted by Search Engine, SEO Services Company around the world including that in Delhi-NCR uses following tools for improved ranking of your website:
Frequently updated unique contents:
Google loves to see new and unique contents each time its crawler visits your website. If the same is found, it visits your site again and again frequently to index the new contents, which helps improved ranking.
Google hates duplicate contents and replica. It prefers lot of contents in your website, which should be authentic, innovative and enlightening. The more unique content you have in your website, the more it would be preferred.
Quick loading – key to improved ranking:
Like any common user, Google also wants to see fast loading website. There can be chances that spider and bots of search engine may not crawl website which takes too much time to load.
Sitemap is becoming significant for SEO services companies helping to improve site ranking as it makes easy for crawler to find the requisite contents in various pages.
Use of Google Webmaster Tools:
By using Google Webmaster Tools, you can suggest how frequent you want your website be crawled. But, the same may be left for Google, which automatically optimizes and decides frequency of crawling as per the nature and type of the different websites.
Error Free Servers:
Servers need to be checked frequently for errors as quality assurance has become most significant for Google and other search engines. If your website returns repeated errors, there can be strong possibility that Google will not crawl it.
Google can be inclined to give your website improved ranking with references for it through backlinks. For getting the same you can write articles on high page rank websites.
Social Media and Goggle+:
By being active on social media like facebook, twitter, etc. including Google+, you can get good traffic for your website and resultant improved ranking.
Through above said tools, SEO Service providers/ agencies helps to have improved website ranking for being more visible in search results, which ultimately help your business.