e-Commerce can be described as any type of online transaction involving the sharing of information/data over the Internet. In few years, it has been noticed that customers prefer e-commerce over traditional marketing.
So, what are they choosing online shopping instead of Traditional Marketing methods, and what are the plus points of e-Commerce over physical shopping stores?
Why is almost every Business moving to e-commerce instead of traditional Shopping Stores?
Here is some of the reasons why e-commerce is getting more attention over Physical Stores.
· Larger Customer Base- As mentioned before, though an ecommerce website is not limited to a specific location but it has the capability to reach a wider set of audience spanning all over the world with Search Engine visibility.
For an online business, the whole world is its market, and everyone can reach it easily via the Internet.
· Customer Convenience- Buying a product or a service gets a lot more convenient through an online website from a customer’s point of view. They can order whatever they want a lot faster and while sitting wherever they are. The overall process gets a lot convenient and faster than going to a physical store to buy the same product.
· Easily Accessible Products- While in a shopping mall, a customer has to go to a specific section to search for a particular product. It can get very hectic for them to move from one place to another to search for different products. While shopping online, customers don’t have to go through the entire process. A product can easily be found by just searching in the search bar of the website.
· More Informative Products- An Online website provides more information about a product than a physical store. Unlike a store where the only information about the product is written on its tags, an e-commerce website has reviews from other customers who are using the specific product.
· Open all the Time- One of the biggest advantages of an e-commerce website over a physical store is that it remains open any time of day. Customers can shop anytime from anywhere, no matter what time it is or what place he is in. The sellers also benefit from it as they get even more orders and sales of their products.
E-Definers Technology is an Ecommerce website development company in Delhi. We have more than 15+ years of experience in e-commerce web design and development. Being one of the best development companies in Delhi, we develop e-commerce websites with a user-friendly interface and attractive website design.
Reference Site@: http://www.slideboom.com/presentations/2011951
