Professionals in the Internet and web design are concerned to know if Internet trends are changing so much that web pages as we know them are dying and, above all, if we will be able to adapt.
If we look back a few years we will see that this virtual world was not even the shadow of what it is now, but neither has such evolution on the web and changes in trends taken us by surprise. We have lived it with him, we have grown, we may not feel the change, because it has occurred with us, it has not been imposed on us, rather it has been satisfying the demands that we have been needing.
Even though the change in the Internet is always positive at the level of user experience, those of us who are on the other side, those of us who try to do business, are in a constant challenge, in a constant adaptation of the trends of web pages that can be exhausting and certainly challenging.
It is to us, what we try to sell ideas, as a web page design and development company, who are concerned to know if the Internet is changing if it will no longer be the same as before and above all, we need to know if we will be able to adapt if it will still be that place of opportunities that until now it has been.
I cannot imagine an Internet different from that of now in terms of utility, but we will definitely have to evolve to keep up with the new trends in web pages and social networks, because this medium does not wait for anyone, and is eager to occupy even more space between humans.
Websites On The Internet: Where Do We Come From?
Without a doubt, to know where we are going we have to know where we come from, even before the Internet itself. Do you remember how it was before? A few years ago, when the Internet did not exist as a business medium, everything was very limited, and the company that wanted to expand throughout the world had to have a great economic capacity when asking for prices since the advertising and marketing channels were expensive.
Today is different; people are there and they do not refuse to interact with us, and with little, you can do a lot, and anyone who chooses to request a quote from the website knows that.
That was before the Internet, but what was the most primitive Internet like? Undoubtedly, a place with high chances of being seen because the competition was very little, but not so popular that it was profitable for any business.
And is that although the Internet had potential before, we can say that it becomes more attractive as it evolves and becomes accessible to any user, don’t you think?
At the Internet marketing level, we had pages with quite rudimentary technology, compared to what we have now, which made the difference between the offers, but which was, and is, incompatible with the new market demands.
The Market On The Internet
Having striking web pages was an opportunity to capture the user’s attention, even when interacting with it was not possible, but that is precisely what the Internet user demands today, interaction, if possible, in real-time.
Both in terms of marketing and technology we have had to adapt, we have gone from something rudimentary, but that worked to establish a unique presence, to web design trends and standards that optimize, but also standardize the offer by making them somewhat generic.
Web Pages, First Versions
Without standards, there are no rules and without rules, anyone could do whatever they wanted, that’s how the internet used to be. For me, the most marked change is that before there were no common web trends or standards and therefore there was more freedom to create.
Over time, the first versions of the trends and web technologies that we use today were introduced and the Internet became an even more popular place, a medium with greater potential to get in touch with our target market, our potential clients.
Web Design, Where Are We?
From the first version of a web page in HTML to what we have now, there is a gigantic change and for me, it comes down to the need to optimize. We optimize the process, including the information, because the Internet user no longer wants to waste time, and that adds a new variable to the equation: you not only need to be there, but you must be sure that they see you. You must be among the first.
Today we see how advertising, both in search engines, as well as in social networks and web page design trends, becomes attractive due to the need to be visible in the face of so much competition and a market that does not wait for anyone; people move and with it the Internet.
Internet Connections As A Trigger
Internet access is undoubtedly one of the great drivers of its evolution, not only because the more people connected, the more popular it becomes, but also because the speed of response to interaction is presented as an advantage for communication.
It is the mobile Internet and its accessibility, which makes the medium of an unexpected turn in all the trends of web design, making the development of web pages changed forever.
The Mobile Revolution
The Internet is becoming popular on mobile phones because the conditions for its evolution have been met and it is easy to navigate from wherever we are, but we are faced with a challenge.
Desktop pages are not mobile-friendly, and even if they are, they do not satisfy the need to have information as quickly as possible and in an appropriate format.
And remember, the idea is to be successful and, when you realize that people no longer browse from their desktop computer, but rather do it from their mobile phone and you did not plan for that, it is necessary to evolve with those Internet trends and the webpages.
Mobile-Friendly Design
With the demand, the solution is born, and given the clear preference for the Internet connection from the mobile phone, there is no choice but to adapt, and we did so with the web pages.
We are no longer talking about web pages that do not follow rules and trends and that use technology at will, but about pages that are standardized and that use the best technology to provide information in an optimal way.
The design of the website Responsive longer a trend and option to become a necessity for those who want to succeed and if you are willing to be among them then get your website developed from an experienced team. But not only the appearance of the website changed, but the way we communicate and where we do it from.
Today we understand that multimedia content is more attractive, that written information must go straight to the point to satisfy user questions, but above all, we understand that we cannot stay on the web page.
Even when we bet on advertising, a business no longer stays on its website but goes out to look for opportunities on social networks. And it is the networks that speak the most about the change in trends that the Internet has undergone, if you will, they are like ways through which the potential market that was previously found in search engines has been filtering.
No, it does not mean that the Internet has changed to the point that search engines are not important, but without a doubt, social networks offer us a direct communication channel with the market that we should not underestimate.
Impact On Marketing
To all of these, how has it affected us? Have we known how to adapt? From the Internet and its evolution in web page trends, disciplines that help us to be successful in this medium have been perfected and we have been adapting satisfactorily. As long as we keep in mind that the mobile is first, and we direct our effort to the user experience in this medium, we will be fine.
At the level of web pages, I would say that the trends and standardization of web pages make their originality suffer, that is, we have lost that unique visual touch because we have focused on working with prefabricated systems, as they are more efficient.
Undoubtedly, marketing, at least at the value proposition level, today relies on content more than on how a web page looks because we have put aside our own design for something more generalized. The popularization of content managers and the use of templates and themes in web design meets that same premise.
And it is thanks to all this that, at the advertising level, we have already said, we seek to expand to all possible places, because we know that we need visibility.
Web Design Trends, Where Are We Going?
I would not say that the future is necessarily far, in fact, changes have already been established on the Internet and in the trends of web design that have forced us to evolve recently.
Even Faster Web Pages
The issue of web page speed is not going to end with responsive design and on-page optimization, and that is why we see projects like Accelerated Mobile Pages (AMP) as the next effort for information to be communicated immediately.
The problem with even faster web pages is that the challenge is greater to make a difference with the rest of the pages. So far they all look very similar to each other, and it is not that the design critically influences the user’s decision, rather it influences the functionality and the content, but it is evidence that the Internet is not the same as before.
At the level of search engines, there are also changes in the near future, as the very success of mobile connections has caused trends and Internet search habits to varying.
If you notice, nowadays voice searches are higher and that has made the indexing algorithms change to give more accurate answers.
At the level of optimization of web pages, the challenges continue, because now we must see how to make the engine understand that our web page is relevant for the voice search that is being done, to name one of the many new trends and scenarios that we must contemplate.
Does it affect marketing? Yes, obviously, because our goal is to be discovered, even for search engine advertising it is necessary to adapt to the new trends in web searches made by the Internet user.
Social Networks That Diversify
In the future, and we are already seeing it, social networks will become more comprehensive. We have already seen the inclusion of advertising and evolution in it. Social networks like Facebook and Instagram want us to stay there and are willing to provide us with everything we need.
If you look at Facebook, it gives us information, entertainment, business pages, advertising, messaging systems, everything, so we don’t have to look any further.
We will continue to see that, it may even be the great change of the Internet and the trends of web pages. We may even see a decline in engine searches and a preference for searches within social media systems.
Live Communication
I was talking to you at the beginning of the need for communication in real-time, and we will continue to see that, with the difference that technology has been developed to make it more efficient.
Live communication and video, become increasingly attractive for users on social networks, and the Internet in general, and it seems a good way to approach our target market and become more visible and attractive.
A digital marketing plan for the future will be using the Design Thinking methodology and will take into account that trend of instant communication that even humanizes our web projects and that rescues a little that unique touch should have each company on the Internet and that we have been losing in the design; what we communicate and how we do it will make a difference.
Social Networks And Messaging Apps As Marketing Channels
If people are on social media, they will have to be there too. Undoubtedly, the social character of the Internet is imposed and that will allow messaging applications such as WhatsApp, especially WhatsApp Business, and Facebook Messenger to serve as a channel to get in touch with our target market.
In fact, even in web page technology, we have applications that simulate live chats, although the exposure to the potential market is much lower.
The Importance Of Artificial Intelligence In Communications
Undoubtedly, in the face of a medium and trends that demand instant and more personalized interaction on the web, artificial intelligence will help us to optimize and automate our processes so that our businesses are more successful and efficient.
Yes, we could have people attending Facebook Messenger all day, but it will not be necessary, rather we will see the association of humans plus artificial intelligence for the optimal development of actions, as is already happening with the artificial intelligence algorithm from Google.
The future of the web on the Internet, will it not be the same?
One day we will look back and say that everything has changed, but it will not take us by surprise, I say it again because the evolution of trends on the web is gradual and constant over time.
What becomes important in the future will be implemented, as we have been doing so, it is only a matter of not lowering our guard.
The Internet, as we know it, could die, I think so, but it does not mean that the opportunities that once offered us disappear, after all, we will still be people in a virtual environment that we like.
As long as there are tools and will to adapt, we will, although I would not say that it will not be a challenge.
