SEO might seem complicated, but it’s actually easier than it looks. Reading a book full of SEO tips can feel overwhelming, but once you focus on the basics, it all starts to make sense. In this guide, we’ll share simple and practical SEO tricks to help you increase your website traffic.
How Does SEO Work?
If you want to stay on the first page of search engine results, you cannot afford to ignore this. It is crucial to secure a spot in the “organic” listings of search engine results pages (SERPs).
Search engines like Google, Yahoo, and Bing.com display results based on relevance. To rank higher, it is important to follow the algorithms set by these search engines. The better your website design aligns with these rules, the easier it becomes to appear on the first page.
Many factors influence search rankings, and optimizing your site helps it reach the top based on user demand. Unlike paid search ads, organic ranking depends on relevance and quality.
On-Page vs. Off-Page
You may have heard about on-page and off-page SEO, but what do they actually mean? Are they similar or completely different? Let’s break it down.
On-page SEO refers to the changes and optimizations made directly on your website to improve its ranking. On the other hand, any SEO activity done outside your website, like backlinks and social media marketing, is called off-page SEO.
To rank on the first page of search results, you need a combination of both on-page and off-page techniques. Together, they play a crucial role in boosting your website’s visibility and ranking.
On-Page SEO Factors –
In this section, we are going to share some of the best on-page factors.
• Quality-Based Content – We all know that content is king. Content is considered King because it plays a wide role in keeping the audience or readers engaged with you. When people find that your content is good, they start sharing it, which helps to bring more traffic to your site. To make sharing easy, the particular page must hold share buttons. The more it shares, the more link buildings get improved.
• Keyword Density – It cannot be ignored, as it is a kind of simple way to detect how often a certain word or phrase you used in your content. If the keyword density crosses its limit, it leads to rejection by Google. Some people think that the term keyword indicates a lot of keyword stuffing but it is exactly not.
Keyword Density refers to the use of the ideal amount of keywords in the content. Well!!! There are many misconceptions regarding keywords. For example, some say that writing naturally on a given topic without considering keyword density is enough. On the other hand, some say that stuffing content with many keywords is required to catch Google’s attention.
However, there is nothing like this. Writing content naturally is a good thing but you also need to pay attention to keywords to make it proper and satisfying. However, you wrote good content but without keywords, it becomes tough for Google to match your content with the searcher’s needs even then when your content seems ideal to the searcher’s needs. Therefore, keyword density is required but in a smart way.
• URL –Now, it turns to look at the URL. It must not have only relevant keywords but also require a hierarchy of the page. When you pay attention to it, this gives search engines a good indication of what is all about the page.
• Heading And Captions – Search Engines note various things like if you add keywords in headings and pictures or not. If you have added, all of them in that, it means the search engine will easily notice you. In this context, HI, H2, and H3 need to be added. H1 belongs to the main title of the page.
• File Name – Apart from content, heading, and URL, add the ALT Tag and relevant keywords when you add video or pictures. Since, it helps to search engines know easily that about what this page is. An Alt Tag indicates alternative Text for a picture to be used when the picture is not available.
Off-Page SEO Factors – Now, it is time to cover. Here, we are going to share about it.
• Back Links – They are called Back Links as they give back support to your website. They publish on other websites and refer you. It highlights that people are taking an interest in your content.
• Social Signals – It is all about social media platforms like Twitter, Facebook, YouTube, LinkedIn etc. Most web portals are using these platforms to stay connected with their customers since they work as signals to give hints to search engines that people are showing interest in your website.
• Social Media – It plays a crucial role in boosting web traffic and SEO. You need to understand which platform your readers are using and choose that to interact with them.
• Directories and review sites – Keep a close eye on the business directories like Yelp and Angie’s list. Keep reviewing these sites to spread the word about your business about to lure more traffic.
How to Know if It’s Working –
One of the most common questions is how to know if your efforts are working. The answer is simple: monitoring. You need to take some time to track your website’s performance by checking key stats like traffic, bounce rate, and the most viewed pages. It’s also important to understand the direction your SEO expert is taking.
Google Analytics is a powerful tool that helps you analyze your SEO progress. Once you get familiar with it, you can dive deeper into its insights. In short, monitoring isn’t difficult—you just need to put in some effort to review the data regularly.
Staying on Top of It All –
SEO techniques are constantly evolving as search engines update their algorithms from time to time. To stay ahead, it’s important to adapt to these changes.
If keeping up with SEO feels overwhelming, Edtech is here to help. Our SEO company in Delhi of well-trained professionals who understand the latest SEO techniques and are ready to deliver the results you need.
