The FMCG (fast-moving consumer goods) market in India has undergone significant changes in the last two decades, particularly in terms of adopting online sales across several categories. E-commerce has developed quickly as a result of changes in consumer behavior, rapid urbanization, increased disposable incomes, and internet penetration, giving growth potential for both big and small […]

e-Commerce can be described as any type of online transaction involving sharing of information/data over the Internet. In the few years it is noticed that customers prefer e-commerce over traditional marketing. So, what are they choosing online shopping instead of Traditional Marketing Method and what are the plus points of e-Commerce over physical shopping stores? […]