India is one of the fastest growing countries in the world. It boasts as of 500 million users of the internet with number 1 position in the online retail space market. The policies of the Government of India for startups even helped such businesses to thrive. Undoubtedly, our nation has seen a gradual rise & staggering growth at least for a while. But what has happened? Despite of having such advantages offered by the Indian government, most of the startups in ecommerce failed to cash the opportunities? Let us discuss here –
Website Not Ranking In Google
Without the perfect ecommerce website designing, you cannot expect your web to rank in Google. The basic idea behind this to move your website at the top of the search engine result pages with the help of design and SEO. You cannot ignore this basic but important step in your business.
Underestimating The Competition
One of the important things that most of the e-business owners taken for granted is the size of its competitor. You cannot give your head to the well-settled globally recognized and established ecommerce companies. It is nearly next to impossible to compete with such companies in order to get survival.
Too High Pricing
It is really important to set the prices of the products as per the trend of the market. Make sure to peek into the pricing and discounts of your competitors in order to have a better idea of the costing. Keep your prices as low as you can.
Selling Less Demanded Products
One of the biggest reasons behind the failure is the selection of wrong products. If you are selling the wrong products which even no one wants or less in demand then you need to rethink. Make sure to choose those products which are highly in demand by the customers of these days.
Confusing Call To Action
Call to actions buttons play the key part in navigating your users’ next destination. While doing the ecommerce website development, make sure the CTA buttons speak loud. Be sure you are always guiding the users where to go and what would be his next action. Never let them confused.
High Shipping Cost Involved
It is important to understand that the delivery of the products matters most in any e-commerce business. Having high shipping cost might change the mind of the users. Always try to offer lower shipping charges you can and wherever possible offer free shipping. By doing this, you will get the chances of selling more.
Poor Quality Images On Website
You must be wondering, what is the use of images here? If your user is not interested in reading those long paragraphs then engage him with your ultra-quality pictures of the products. Create images in such a way that a user can zoom it and see the minor details as well.
Conclusion
While wrapping, we at ecommerce web designers & developers of edtech recommend all those who have seen the drastic fall or if you are planning to launch e-store in future, should consider hiring the experts. This will help us in attaining the significant online business presence.
