Introduction To Instagram Reels
Instagram allows users to make video content with special effects, audio backtracking, and many ways to remix other user’s content. It is similar to the TikTok community, which provides enormous marketing potential for brands and creators.
Instagram reels are short-format video content features that run-up to the time length of 30 seconds. Instagram users can use many tools for customization and editing purposes, including audio effects, augmented reality, start a timer, alignment tools, and an easy uploading process.
With increasing traffic & engagements, many Instagram users utilize the reels feature to develop their business social visibility. Thus, the platform helped marketers increase their brand awareness and sales revenues by introducing an ads strategy on the Instagram reels feature. Here are the practical ideas to bring more sales to your business; let’s dive in.
Use The Correct Dimensions And Format On Instagram Reels
You want to bring proper format for your Instagram reels videos as it supports full screen vertical oriented video content. The simplest way to get this way is you can record reels through a reels camera on the platform. Instagram reels cameras automatically adjust your video content to the correct dimensions.
Here are the valuable tips for adequately formatting your reels:
- Stick to vertical, don’t go for horizontal videos.
- Ensure when using your reels screen recording. Some mobile phones have a larger ratio which is automatically cropped when you bring them to the reels.
- Avoid blurry videos. Always upload HQ videos to reels to receive high engagement.
Never Delete Your Instagram Reels
Don’t delete your Instagram reels video content if it doesn’t perform well and kills your engagement rate. Here are the primary three reasons why you should not delete your reels video content on Instagram:
- Reels generally take up views after a long time since they were uploaded.
- Your reel content may be beneficial for someone on the platform.
- If you delete your reel video content, it affects your engagement rate directly if any engagement that your deleted video acquires.
Learn Remix Feature On Instagram Reels
Recently Instagram reels introduced Remix, which is a new video editing feature. This unique feature allows Instagram users to film video content reacting to an already existing reel. It is similar to TikTok’s famous Duet. Also, Remix shines as a perfect tool to engage with creators and develop your Instagram reel’s reach.
For example, Remix allows every Instagram user to record re-acting reels which acquire auto likes on Instagram that showcase next to the original reel. You could Remix any reels on Instagram if the creator enables Remix access.
So, ensure to enable the Remix feature on your original reels. Through allowing, you are providing access to your reels videos to billions of collaborations. Remix feature on Instagram is one of the powerful trending marketing tools introduced on a social media network.
Run A Contest Or Giveaway With Instagram Reels
If you utilize giveaways to gain more fans or reward loyal customers, a reels feature on Instagram helps you out more and develop excitement.
Thus reels have no limit to reach on the platform, and it is the great one to use when announcing your contest or giveaway on Instagram. To announce your Instagram giveaway through reels feature, and ask participants to give a DM with a specific keyword, comment on an Instagram post, mention your business in their Instagram story, etc., to adjust an Instagram giveaway in your way.
Here is a perfect strategy to obtain massive participants into your giveaway on Instagram. If you create an Instagram giveaway in a proper way, you can:
- Capture qualified leads.
- Inform participants about your giveaway’s rule.
- Inform them about your service or product and grab them to your marketing sales funnel.
Increase Replay Ability On Your Reels
Replayability is the crucial factor to take into a point while creating stunning Instagram reels. It is nothing but your viewers would rewatch your Instagram reels.
In simple words, getting audiences to watch your reel video on Instagram is like crossing a half lake. The other half is to bring them to watch your entire reels video and tap the play option again to rewatch after it ends.
Every time while creating Instagram reels, ask yourself, “Does my Instagram reel give something entertaining or valuable that audiences like to watch again & again?”
Obtaining more replays is one of your successful strategies on Instagram reels. Here are the three excellent ideas to amplify the replay counts of your reels on Instagram:
- Providing multiple-step processes in that short-video format brings back the audiences to watch it again and again for better clearance.
- A hack or tutorial that they want to know.
- The entertaining videos make them laugh. Also, they are more likely to share your reels with others, thus increasing engagement.
Final Thought
Instagram reels suits for every type of audience to know something, entertain, fun and every kind of business to:
- Receive massive visibility in your industry market.
- Grab target traffic to your business and video content, even years after uploading.
- Connect and engage with your target audience that suits your brand personality – whether offline or online.
Utilize every aspect of Instagram reels features to their extent for your business. Increase your business social presence and increase more sales through uploading attractive reel’s video content regularly.
