Google introduced a new feature in which it adds shorts names and URLs to your listings on My Business. It arrived recently and yet to go public. However, local guides inform that a few companies are already using it. These companies passed the verification tests of Google My Business. However, all businesses who are present on Google My Business can’t use it so far.
The new feature is all about reducing the size of your business name and website URL. It came under the limelight when a local guide for Google introduced this feature to the world. The purpose of this feature is to make the profiles on Google Business more accessible than before to potential clients.
If you are a business owner, then you should look into this feature and utilize it. You can use the short URL on your brochures, business cards, posters, etc. If you do it, then customers will find it easy to locate your business. They’ll also be able to leave reviews, get directions, access contact information, and the like.
g.page/[yourcustomname] will be the format of the redesigned URL. The shortened name of your business will be between five and thirty-two characters. When a user clicks the short URL, the page will redirect the user to the business listings in Google Maps.
About Short Names
The experts of SEO services say that a short name is as unique as the name you gave to your business. The new designation will be a shorter version of the previous title. The purpose of this short name is the same as the original name of the business. It will represent your brand, business name, location, and a few other descriptions.
According to the explanation in Google’s ‘support’ section, you can combine your business name with your location. You can choose to attach the name of your business with the city or the neighborhood.
The Recipients
If you enlisted your name in Google My Business, then you can create a customized or short name. However, you must remember the fact that it is still not public. Therefore, only specific businesses will have access to this feature. Once it begins at full speed, all companies can avail this feature.
Acquiring It
You can attain the shortened name by yourself through google business listing services. First, you will sign in to Google My Business. Then you will select the location where you wish to create the short name. Click on the ‘info’ tab which is at the left side of the menu. You’ll notice the ‘Add profile short name’ option there. It is where you will enter the shorter version of your business name. As mentioned earlier, you can’t enter less than five or more than thirty-two characters.
Once you apply, the short name will appear as ‘pending.’ It will be ready after some time, and then it will show up on your Google My Business profile.
The process is as simple on desktops, laptops, and even smartphones. If you wish to reduce the size of your business name, then you should have the Google My Business app. Open the app and then go to the ‘profile’ section. You have to locate the ‘Add profile short name’ option there. Rename your business with the shorter replacement and save the changes. The shortened name will continue to appear as ‘pending’ until approved for display.
Things To Know
Since this feature sounds worthwhile, it is essential to state something here. As already mentioned a couple of times earlier in this topic, this feature isn’t public yet. Bulk users need to claim the shortened name on an individual listing basis. You can’t change the title more than three times within a year.
It is not much of a feature, as stated by the spokesperson of Google Inc. It allows business companies to customize and shorten their company names. Consumers find it easier to interact with business listings with shortened names.
Pay Attention
Once the feature appears, you must pay attention to it, especially if you rely on Google Maps. The shortened name of your business will be present on Google Maps, thus allowing customers to determine your location. Whenever a customer searches for you, you can direct them to your shortened URL. Consumers will reach the information and leave reviews about your business on Google.
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