How many of you use social platforms like Instagram, LinkedIn, and Facebook? Probably a lot! But have you ever noticed what these three platforms have in common? If you guessed the color blue, you’re right! All of their logos prominently feature the color blue.
If you think it’s just a coincidence, it’s not. According to an online platform, 40% of people worldwide consider blue their favorite color. This doesn’t mean you need to change your personal color preferences. However, it highlights the importance of choosing the right color for your brand. Simply put, color plays a key role in making your brand stand out.
We all know that colors convey emotions and expressions. In fact, they play a big role in shaping a brand’s identity and message. Studies show that colors influence buying decisions which makes products more appealing. In fact, the right color choice can boost sales by up to 80%!
Before choosing the right color for your business, consider it from the customer’s perspective. Your brand’s color should encourage customers to use your products or services. Want to know what each color represents? Let’s break it down in a simple way. Take a look!
- Yellow – It indicates towards youthful & optimism. It is a perfect shade to choose to attract window shoppers.
- Red – It is all about energy, creates urgency and increases heart rate. It is mostly used in restaurants, café etc., since it encourages customers to eat more.
- Blue – The most favorite color is dedicated to Trust & Security. It is mostly associated with businesses and banks.
- Green – It indicates towards relaxation & wealth. It is the easiest color for the eyes to process.
- Orange – This color is all about aggressive, call to action, buy or sell.
- Black – It is just a perfect shade to showcase luxury product marketing, powerful & sleek.
- Pink – This color is completely dedicated to feminine, romantic and product marketing to women and girls.
- Purple – It showcases the calm and soothing. It is mostly used in beauty products’ packaging.
If you’re unsure which color to choose, Edtech is here to help! Our expert team specializes in the most effective digital marketing and understands how colors impact branding. We’ll guide you in selecting the best color for your business based on your brand and industry.
