Edtech Official Blog

The most challenging part of building a successful business is getting more sales for more sustainable business growth.

There is no one-size-fits-all strategy to enhance your e-commerce business. And you have to employ a variety of strategies and tactics that will help you improve your brand visibility and reach.

Doing so can lead to establishing brand authority and trust that can drive quality leads to your site.

That said, let’s break down these complex tactics into simple ones, and we will discuss how you can skyrocket your e-commerce conversion rates:

Focus On SEO to Rank Higher In Organic Search

While you must have a successful marketing strategy with your e-commerce site, paid ads can also be extremely costly. Not to mention that it doesn’t guarantee a steady stream of traffic on your site.

That’s precisely why you should shift your focus on SEO.

Research primary and secondary keywords and incorporate them into your sales copy, blog posts, product descriptions, and overall content in general. On-page optimization will help drive in more organic searches, traffic, and quality leads to your store.

Put Customer Data To Use

No matter how challenging it might seem, you have to gather and collate customer data from all relevant platforms.

From there, you can turn them into actionable reports that will allow you to create better business decisions and improve your e-commerce fulfillment processes.

After all, no one can better improve your sales than your existing customers.

Craft A Cross-Channel Sales Strategy

To achieve success in social media, you have to incorporate a cross-channel sales strategy.

This means that you have to promote your sales through several online and even offline platforms.

This strategy involves social sales, email sales, SMS, and phone sales. This would allow you to reach more prospects and help them make that decision to buy.

Optimize Your Website Load Speed

It’s already common knowledge that speed significantly impacts the user experience of your site.

But how exactly? And does a slower site mean a significant loss in revenue?

Well, absolutely! According to Portent Internal Research, your website speed could impact both your conversion rate and sales.

Develop An Email Marketing Campaign

Email marketing plays a crucial role in the online sales puzzle. However, your email campaigns should be more than just confirmation of orders or links to your blog posts.

It should also involve lead nurturing, advanced segmentation, abandoned cart recovery, or ‒ if you want to ‒ lead your email subscribers to the sales funnel.

Transnational emails, for instance, improves the lifetime value of your customers. You can recommend products based on what the customer has bought in the past or send in discounts to entice them again to buy.

Furthermore, you can utilize emails to ask reviews from satisfied customers.

Enhance Your Web Copy

Ensure that your web copy is informational, relevant, and properly structured. Do not leave out any vague details on your product description.

A great amount of information and a great format of representation will most likely keep your customers engaged.

Do not give out the same information across a variety of products. This will reflect poorly on your products and your company’s reach.

If some of your products are currently out of stock, you can place a small stock feature that will tell users when your product will be back on.

Nail Your Calls-To-Action

Creating landing pages is vital. It is a process that requires careful attention.

For instance, to get the highest conversion rates, you need to place your CTA on what you think are the most effective places on your landing page.

Display Social Proof

Using social and trust signals are one of the most effective ways you can rise above the competition and get a sense of validation.

Featuring the number of users who find your content favorable on different social media platforms is a great idea.

Online reviews not only act in favor of your services and products but also somehow indicates that trust that you have built with your customers.

Remove Unnecessary Frills In The Checkout Process

Users don’t like waiting around when buying online. That’s precisely why it would be advantageous in your part to streamline the online checkout process.

Keep your customers engaged by making sure that they don’t leave your site before payments could be processed.

You also have to ensure that users don’t take multiple steps in the checkout process. Placing unnecessary frills in the checkout process will only make your prospective buyers annoyed or irritable.

Be familiar with the concept of close checkouts and simplify the whole process.

Improve Your Customer Service Strategy

Impeccable customer service will be the lifeblood of your business’ long-term success.

When your customers feel that they can’t rely on you to solve a problem or provide them with a solution, they’ll leave your site and will never return.

That’s why your customer service strategy is very important in the relationships that you create with your customers.

Offer Free Shipping Whenever Possible

Most modern customers out there are already accustomed to free shipping, that they cringe with the very thought of them having to pay for a couple of extra bucks.

They might also be surprised by the additional charges once they check out the product. So, offer free shipping as much as you can.

This doesn’t mean that you’ll be the one to pay for the shipping straight out from your pocket. Instead, compound the shipping costs into the price of the product, then offer free shipping if orders reach a particular amount.

You could even offer bulk pricing discounts on a particular product, which could be another great offer.

Over To You

There you have it. By incorporating the above-mentioned strategies in your e-commerce business, you can grow your revenue and sales even if you do not have a large marketing budget.

As the volume of e-commerce sales increases and competition becomes tighter, using these strategies and tools will allow you to improve your e-commerce capabilities and reap better sales and results over time.