Did you know that 7 out of 10 companies already use videos in their advertising campaigns? Video content has a high conversion rate, generating four times more engagement than static content like written articles. It also increases purchase intent by 64%.
While written content is essential for SEO, videos also help boost visibility, making them a great addition to your marketing strategy. They are highly shareable on social media, expanding your reach even further.
However, for video marketing campaigns to be successful, careful planning is key. Certain factors must be considered to maximize their impact.
Marketing with step-by-step videos in an optimal way:
Set your Goals
To plan a marketing campaign with videos is essential that we are clear what the objectives we want to achieve and what are the needs to be covered. Based on this we can establish four types of campaigns: informative, persuasive, reminder and reinforcement.
Raise the briefing
A briefing is a document that outlines key details for a campaign, including the target audience, our offer, what sets us apart from competitors, and the benefits for customers. To create an effective briefing, it’s important to conduct a market study to understand the landscape. When launching video marketing campaigns, one crucial step is to have a clear message. It should highlight the product’s benefits and explain why it stands out.
Start with your story
Creating videos doesn’t have to be expensive, but having a clear and compelling message is essential. You don’t need to be a director, but you should understand your audience, their challenges, and how your business can solve their problems. Keep your videos short—concise content is more engaging. Avoid self-promotion; instead, focus on addressing customer pain points and interests while offering effective business solutions.
Keep it simple
Simple content is always better and should be preferred. It is your message that matters and thus, you should try to nail the solutions to the problem in the most direct way possible.
Try your phone and see the light
You’ve probably heard about marketing campaigns and commercials being shot entirely on smartphones. With today’s technology, smartphones can produce high-quality videos that work well for video marketing. However, it’s important to follow basic video-making techniques. Good lighting and clear sound are essential—without them, even the best video won’t be effective.
Learn some basics
There are many online articles and resources, just like this one, that can help you learn how to shoot the perfect video for brand marketing. These guides are great for beginners who want to gain in-depth knowledge. If you’re just looking for basic tips, these resources can still be very helpful.
Know the distribution channels
It’s important to analyze where our target audience is most active. This helps us choose the right channels to promote our campaign. Once we know that, we can create a plan that includes the formats, the number of ads, and how often they should appear.
While the message remains the same, it’s important to adapt it to each platform and audience. This helps us make the most of every channel, leading to better results for the company.
Commissioning
Running marketing campaigns with videos is pointless if we can’t measure their impact and audience response. Tracking results helps us make quick decisions and adjust the campaign as needed. However, it’s not advisable to stop a campaign unless the message is unclear or harming the company’s image.
Marketing campaign results are usually measured by sales. However, with the help of online metrics and expert analysis, we can often determine whether the campaign has met its goals—even if sales haven’t increased.
We hope these tips help make your social media marketing campaigns easier and more effective, so you can achieve your goals and boost your sales. If you want a more professional touch but don’t have the right equipment, plenty of expert services are available to assist you. Edtech is a top choice, offering advanced digital marketing techniques to enhance your online presence. Consult their expert team for the best guidance and support.
