Radio is passé; a podcast is in trend! Love for audio is still the same as it was a few decades ago. Today, technology has been rapidly evolving and bringing innovations to the table. A podcast is one of them. Whether it is a metro train or office cafeteria, you will find people talking about the latest podcast they have discovered. Many people in the US, UK, and across the world spend hours listening to their favorite audio. And that number is rapidly growing.
A podcast is an audio or video file that distributes on the internet through various channels. You can record podcasts in your voice or convert text into speech and publish them on different platforms. A listener can download podcasts and listen to them repeatedly. Wherever and whenever they want.
At present, many leading entities, including Microsoft, eBay, Deloitte, Starbucks, etc. are already using podcasts to engage with the audience. People from all walks of life love listening to podcasts. In the digital world, it is considered as one of the powerful marketing tools for businesses. But it will only work if you know how to make it work.
Businesses use different strategies and planning to make use of podcasts for marketing and engagement. They find it one of the best ways to deliver information and idea about their business and the industry to the people across the world. On the other side, people from around the globe not only listen to podcasts but also share it on other social media channels.
If you know how to do indirect sales pitch and promotion, a podcast is the best marketing tool for you.
Let’s explore a few good reasons why businesses from eCommerce to software testing company should start podcasting.
Easy Form of Communication
Audio is a simple and effective form of communication that always admired by people of all ages. Decades ago, the radio became part of almost everyone’s life. Even today, people love listening to podcasts in their everyday life. Podcast offers the same entertainment to the listeners but with little changes. You can download it on your phone, tablet, or laptop at your convenience. Many businesses advertise their product on podcasts, and listeners buy those products from them. If companies regularly engage with their audience through podcasts, they can quickly turn them into customers.
Most businesses invite leaders from the same industry to speak about industry updates and trends. It helps listeners to understand the insightful story of the industry. Also, it brings transparency between the business and the audience.
Turn Podcast Listeners into Customers
A podcast can help businesses in converting listeners into customers. In the US and the UK, one in ten people makes their buying decision based on what they listen to. These people could be of any age. However, in the US – the majority of the podcast’s listeners are universities educated. Podcasts listeners are young, educated, and innovative thinkers. They could be dream customers for many businesses soon. What you pitch – how you throw – whom you pitch are the key factors that need to be considered while making a podcast. Targeting the right audience with the right podcast will help you convert your listeners into customers. Also, it helps in making a bond with the listeners.
Podcast Allow to Share Your Expertise
A podcast allows businesses to share their expertise with people across the world. Further, it helps in sharing the ideas and product/services information to the target audience. Podcast with accurate information allows businesses to establish their brand in the industry as the authority. A podcast is a personal way to communicate with new potential customers directly. Through podcasts, they get a better idea of the values and standards of running the business and its team. Whether an individual is doing chores at home or driving, he can listen to the podcast while doing other things.
People Learn Something New Every Time
Whether a podcast is about the life-changing experience of a leader, innovations, new technology, or google updates, the podcast allows people to learn something new every time. This is what fascinates them towards podcasts. Who wants to miss the chance to stay updated in a rapidly changing world? The podcast usually works well for businesses when they discuss ideas, information, and inventions instead of trying selling hard the products. Businesses need to understand the value of sharing instead of direct selling. One can try indirect sale but it is possible when your listeners trust your words. Now how to win their trust with your podcast series, is all depends on your skills and strategies. Remember, they will listen to you if you bring something new to them every single time.
Be An Innovative Leader to Your Listeners
Most people find video better than audio, but that doesn’t mean they will choose YouTube video over your podcast. You can become a big fish in a small pool. If your podcasts are engaging and exciting, it will increase your chances of connecting with the audience for a more extended period. If you compare the videos, upload on YouTube is far less than recording podcasts and publishing different channels online. If you want to fetch the attention of the wider audience, ensure that you bring some innovation to the table. Try to keep your approach more extensive while choosing the topics for podcasts. The topics should include both what customer is looking for, and what customer is not looking for but want to buy.
Final Thoughts
To lead in a digital world, you need to adopt new marketing strategies and bring innovation to the table. If you are not using podcasts as your marketing strategy, do it now. Share and discuss with your marketing team about the podcast and how you can use it to fetch more leads and increase conversions. The audience always looks for something new and interesting that matches their taste and preference and interest, therefore make sure you keep customer satisfaction as the top priority.
To start with a podcast, make sure you have complete knowledge about it.
Happy Listening!
