Google is steadily walking ahead towards its mission to cater to its users’ search for the right information, along with good content writers. It regularly twists and advances its process to the right part of the web receives maximum exposure.
Sorry to say, there is a downside that results in a penalty. This is what Google is showing interest in your site. For a while, a punishment makes you learn something.
Know About Google Penalty?
Google modifies its algorithms when it releases its toolbar expansion. The changes in the toolbar are responsible for significant changes in the SEO industry, and as a result, it was the initial time when the page rank was introduced in an important form.
For a decade, Google has been continuously giving importance to the knowledge box and developing quality search results. It started to remove low-class content and promote useful information to rank in search results.
In 2012, the Penguin modernize hit the top results overnight, throwing some sites into the garbage completely, eliminating low-quality content from Google and warning professionals to pay attention to their content formats and strategies. Since then, SEO professional have become more conscious about their plans because of the fear of the next modernization and penalty.
Know about a Penalty
Usually, there are two types of Penalties – automatic or manual. In manual penalty, you will perhaps be informed by Google about the issues with a list of steps you should take to correct, but in automatic penalty, it is not notified to Webmaster Tools, and there is no chance for a reassessment request. These updates may put SEO experts on their mouths.
After Google penalties, what happens?
- Your website will not rank and will disappear
- If your site is in the first position of the search results, it will go down without your involvement
- Page rank for your website has strangely slipped
- The complete website will disappear from the search engine
- Searching for a keyword on a running site will not display any results
If you find any of the above factors, consider that a penalty has been made by Google to your website
Why Google Penalizes a Website?
Google continuously changes its index content. Well, it gives you hints about the algorithmic updates, but it hardly comes to recognize how the changes have been made, even the accurate time is not fixed by Google.
To get your site back on the right track, here are the major reasons you should keep in mind-
Purchasing Links – Some say it is not possible, but the truth is that it is a mixture of all. Purchasing links are considered to control the page rank. If you buy bad links, your actions are caught easily.
Too much reciprocal links – Exchanging links was once a popular technique to promote a website, but it turned out to be a punishment. If you exchange numerous links with other businesses, it can be considered a useless effort.
Copy content – Clearly, poor content on your website makes it not useful from Google’s point of view. It may put it in the penalty box. Ascertain that your content is fresh and matchless.
Overdoing H1 tags – Write content as per SEO guidelines. The H1 tag helps search engines to recognize the page’s content. Too many H1 Tags means driving Google’s catalog with keywords. Avoid it!
Internal 404s. Google tries to determine whether you are honest in your content or not. Remove any faults and problems immediately if occurs. If your website is displaying a 404s error, Google will show a red signal as your users are not getting the desired information.
Links in different language. This is not good as you get useful links from clients who belong to different countries and speak different languages. It is technically not good for your website because Google usually gives importance to the same language, so linking to different sites in different languages will not be useful.
Extra keywords in content. A rule has been set for keywords in content, and high-density keyword content is considered to be wrong. If Google find out extra keywords in a page’s content, it may be penalized.
Footer links. A number of web designers use footer links as a direction-finding tool and try to make it rank in search engines with the footer as a place to pass a site to another unusually.
No sitemap data. Few of us know that Google applies the XML sitemap to find your site’s formation structure, and tries to understand how it is mixed together. Ascertain that your XML sitemap is accessible and put it in the webmaster account.
Unseen links. Every link available on your site should be clearly seen and effective for users. Hidden matters are considered doubtful and suspicious. Don’t create a link in the same color because of the page’s background, though you have a good motive.
Unworkable external links. Regularly update the links, or else Google will consider that you don’t think about the needs of a user, and feel good to see users visiting 404 error pages. Update links timely!
Useless content. Sometimes people copy content from other sites with the aim of filling their own websites. Often, it is done with a positive mind, and it may be negligible. But Google considers it a useless and baseless job. Instead of it, try to post original content.
Hidden content. Not any valuable optimization techniques contain hidden manuscripts on a website to operate the idea and keyword density. Don’t do!
Anchor texts overdo. In the past, SEO professionals used to work on linking keywords to increase their authority. But with the Penguin update in 2012, the maximum anchor text linking activity is not allowed, and people to stopped unnecessary keyword linking and started doing honest linking.
Neglecting hreflang. The reason behind adding Hreflang is to provide the right language URL in Google. Inserting the Hreflang permits the webmaster to indicate the countries and languages for which the domain is provided. It tells the search engines not to take the content as copied but as planned fo,r unlike users.
Website timing out or down. If a website’s ranking goes down, it disappoints us. If Google cannot discover your site, just de-index it, instead of continuing to send users.
Keyword domains. Well, domain names are not risky, but domain names with keywords can be a risk factor. It will be an anchor text linking problem: if you regularly link a domain, Google considers it is a fault of anchor text management. If you use a related domain, confirm it has unique content, else Google will consider that you are cheating users into clicking.
Paid links. Some SEO experts still consider that paid links are useful for promotion. They pay them monthly and change occasionally.
Using blog systems. According to the search engine, any type of system indicates possible SERP manipulation. Nearly all blog systems have now passed out or offered users a chance to remove all these inbound links.
Affiliate links at every place. Google doesn’t disturb the right websites, but numerous incorrect links are a big no signal. Though it is expected to cover the right links with communication, Google is intelligent, so don’t work like that.
Site-wide backlinks. Sitewide links are good until or unless they are useful and appropriate. Receiving backlinks from blog footers are not as effective at this time, as you can’t see where these links are appearing on your site. Don’t follow the links, delete them completely.
Extra Using Meta keywords. Meta keywords are a more important topic. They are very simple to control. Make certain that you are not going to use over 5 per page.
Slow speeds. If your website is taking time to open, visitors will become bored and move to another site. Several reasons affect hosting speeds, thus it is a tricky task to solve. Use – caching plug-in or CDN. You can also relocate your website to a statistics center close to your users.
Stealing content. Spinning is like content stealing, and it could lead you to danger if the updated algorithm doesn’t notice it. Paid content, occasionally, is copied by writers, so you should be careful. If the site’s content is showing duplicate, that means you have paid for copied content.
Comment spam. Mainly, remarking networks have an automatic span finding technique, but some remarks still pass it through. Update yourself on the remarks you are receiving. Also, don’t allow spam build-up. If you are busy, switch remarking off completely.
Black-Hat SEO. If you make information public about controlling SERPs using the wrong techniques, you may be punished.
Unauthorized content. If your website has been accessed, unauthorized access to data will immediately be deleted from SERPs. Work immediately to control unauthorized efforts and preserve websites from background if the bad doesn’t happen.
Quick link building. It is common to desire to have your new website get a top position immediately in search engines. Don’t work overload as lots of resemble links indicating the same spot, which is a symbol of computerization? Don’t forcefully increase your link speed: do slow changes over time.
Spam reports. Google has introduced a platform for incorrect site exposure. Your website may be recommended based on irrelevant.
Forum linking. We all know about the forums with links. Occasionally, there are abundant posts; it can be easy to find the real posts. If you put a forum link, apply first-class linking methods, and consider making it nofollow, also.
Hiding your supporters. Seeking support is not a bad thing. A number of websites can’t go ahead devoid of them. Don’t think to hide your supporter, but chase the systems: nofollow support links and ascertain Google’s news, but don’t move slowly page where you can find those links.
Robots.txt flaws. It is used to tell Google how to manage a site. Although there are valid factors for not including sites from robots.text, do it with awareness: too much overcrowding can be a reason for punishment.
Links to doubtful sites. Don’t engage yourself with a site that deals in something legally doubtful. Also, get rid of links that have been deleted by Google.
Landing pages. Occasionally, we use a number of landing pages related to growing our business website’s position in search results pages. Some professionals also put effort into getting a better ranking by optimizing several one-page websites for an individual keyword, and then guiding users to the new site. Google considers this an incorrect activity.
Overdo optimization. Google dislikes too many things. An excessive optimization punishment means you have taken a step to compulsively out-SEO everyone else in your industry. Allow some unique content before the rank going down.
Advertorials. It is just a content page packed with paid links. Generally, such pages were being developed for search results.
Extra outbound links. Whenever you link to additional sites, keep it real. Standard links are just an indication that you are exchanging links with others for the benefit of SEO.
Redirection. If you have been punished for your website by means of a redirect technique to send both visitors and Google to an unrelated URL from the one they first asked for. 301, 302, and Meta refresh are usually identified as redirects. The punishment will be the same if you rub out the redirect.
Error Codes. Apart from 404 errors, there are other things that Google hates. 302 is not good if you wish to redirect something; apply 301. In addition, if 500 errors occur, handle the problem quickly.
Duplicate metadata. A few blogging and CMS forums make it easy to generate duplicate metadata automatically. Well, metadata is not a source for your loss; it may be a matter of copying content. Anyhow, it tries to handle it.
Spiteful backlinks. Your website doesn’t expect a penalty, but you should keep in mind. If you are truly unfortunate, a bad opponent may try to push your website down online. The most natural reason is hateful backlink promotion.
Targeted keywords. Google’s fight against some keywords generally emerges in spam sites. If you legally work in a business that is common with spam, you may be trapped in different directions.
Smuggled links. Don’t make it tricky and place links into writing files. Google is good at examining scripts and removing bad links.
Not effective mobile sites. Google can generally notice a useful link among mobile sites. If it is not intended effectively, it should not be. Ascertain that the mobile site is delivered to a tool.
Not many outbound links. Search engines like to have content that suggests other content. It may appear like an attempt to appeal the traffic unusually.
The domain has a poor reputation. You have a domain with a poor reputation that may cause issues when you plan to have a new website around it. Unluckily, this is usually the finishing point; you perhaps reduce your losses and get a new domain instead of spending extra money on the issue.
Content Stealing. Maybe you don’t copy content, but someone can copy from your website. This is wearisome, as making the content deleted could involve filing various DMCA take-down notices with sites in court. If you are punished for this, send a requesting mail to Google to eliminate it.
Important ads. Promotion is right when it comes to products. Advertisements should never rule the page or appear next to content.
Applying a content farm. Two years have passed since the Google Panda was introduced; it is considered a bad idea to get content from a farm. If your texts are badly examined, focus on the fact or exists generally exist to block the page, hire a professional to rewrite them.
Be careful of fake promises. Don’t hire a company that promises to deliver 100% results overnight, foolproof ideas that will help make your site top in search engines. The only idea to rank your site is to put in the groundwork.
How to cope with a Google penalty
Try to find out the reasons for your punishment and fix them. Each problem requires a little effort to find a solution, but above are some ideas you can keep in mind while doing SEO. Don’t worry. Sometimes a big website goes through the Google punishment.
Reject disturbing links. Send a request to Google not to consider the harmful links that can destroy your website. You should put extra efforts to clean up unnatural links pointing to your sites. Rub out some links. Just rejecting is not enough, do some study and try to find those links put down.
Ask Google to review if your penalty was manual.
Pass the time! Sometimes Google takes time to take action on your work, and if they avoid requests, review your site. In some cases, it is an intelligent idea to dump a site instead of dealing with a Google punishment. If your website has been spotted, a little effort is required to fix it. But mostly, Google Penalty Recovery can be resolved with proper strategies and genuine effort to redevelop your site.
