What is Remarketing?
Remarketing is a method of creating brand awareness. It is a way of reconnecting with those people who may have once visited your website or mobile app. It permits a planned position of your ads when these audiences casually browse on Google or other platforms. Remarketing can be done through email or social media. Social media is an even better channel than email, once people have visited your platform via social media you can market to them again and again. There are several types of remarketing from which you can choose the most suitable ones. However, Facebook remarketing is the most popular one.
How Does Remarketing Work?
If you are using Google as your platform for advertisement remarketing, all you have to do is add a pixel to your website; this helps the visitors to get added to your remarketing audiences through browser cookies.
Benefits Of Remarketing
- Upgrading Brand Memory among Audiences.
Remarketing is an amazing way for remarketing brochure of your brand/. This method of advertisement helps to manage an on-going reminder of your brand. More specifically the display advertisements can recall information viewed on your original website and display those remarketing ads throughout the other browsing platforms.
- Converting Viewers into Customers.
Remarketing ads can help convert the visitors into sales structure. Likely to target all the visitors who have completed a step of their checkout online, you can display remarketing ads to bring them back to your website and finish the whole checkout process, also another way is to target the ones who have already filled out a form on your website or downloaded content from your website or your app. Remarketing campaigns in these cases can easily help to convert your viewers into customers, it can be done online and offline.
- Targeting a Specific Group of Audience.
To target a specific group you need to make sure that the message you’re putting out is powerful enough to attract the eye of a customer. Through remarketing ads, you can either use a display advertisement or a text adds to reconnect with an audience.
- Improves Applicability Of Advertisements.
Remarketing campaign is considered by most firms and marketers because it allows a firm to display ads based on the previous actions of an audience. For instance, if a person visits any website, the advertisements of that particular product can be displayed throughout the possible platforms that person might use, in this way he/she will be more tempted to revisit the website that has been displaying ads.
- Reduction of Loss.
One of the best features of remarketing is that it allows a brand to re-engage with the people who no longer visit their website or their app. Reduction of loss is guaranteed because you will already have your leads and the potential customers might revisit the website which could guarantee you sales.
What is Retargeting?
A retargeting campaign is targeting the specific group of audiences who may have once visited your website. Through this way of marketing, you can get to know who all have visited your website with the use of something called the browser cookies, this way the display advertisement of your brand will be shown to all those who must have visited your website, downloaded content or filled a form. This way you can attract back the audience and convert them into customers.
The reason why retargeting ads Google is important because it is a form of digital marketing and can be helpful to constantly remind potential clients about your brand and make them purchase your product. Retargeting ads make sure that your clients have some degree of interest in your product.
Types Of Retargeting
- Retargeting Through Search Engines.
This type of retargeting is going after those individuals who might have used a word or phrase that might have something to do with your brand, it all depends on assumptions. Trying to assume what the searcher meant while using that phrase, so you can relate it with your products and display the advertisements.
- Retargeting Through Websites.
As simple as it sounds, it means targeting strategy for those customers who may have visited your website or filled a form on your website. Through this, you can gain back the interest of the audience through ads which might make them revisit your website and complete the form or buy your product.
- Retargeting Through Email.
Email retargeting means sending several emails to your audience who may have visited your website in the past. These emails can be giving more information about your brand to your potential clients or asking them to complete all the steps of sign up which they may have once left halfway.
- Retargeting Through Channels of Engagement.
This type of marketing is used by those firms who deal with channels of engagement like quizzes, games etc. These types of retargeting advertisements are mostly seen while scrolling through Facebook or playing random games.
Difference between Remarketing & Retargeting
Retargeting can be described as the placements of online ads based on the person’s visitor activity on your website. It is done to make sure that our brand is in mind of people who might have already bought products from it, thus the repetitive messages are sent to the targeted customers so that they visit our website again for purchase. Every time we visit a website, we get a notification that says “accept cookies“. By accepting those cookies, the marketer then applies a retargeting strategy on us with the people who might be retargeted again in the future. That’s when we start to see the ads of those products and every browser or social media; it’s where the process of retargeting starts. There are several different ways with which a person can be retargeted.
- Targeting audiences based on their searches on Google.
- Targeting customers who consume similar products like their existing ones.
- Targeting those customers who may have interacted via Facebook or other social media platforms.
- Targeting customers based on specific products chosen or the purchase activity made on that product.
Remarketing strategies proves to have significantly higher engagement activity, thus it is used by a large number of firms because marketers find it very convenient to use.
Consumers from the age group of 20-30 are proven to show more interest in the advertisements. They are 4 times likely to be interested in the ad based on their searches than any other form of advertisements, the more meaningful the advertisements the more audience it attracts.
Whereas email remarketing and Facebook remarkets is the most common. It can also be described as shopping cart abandonments or email remarketing campaigns. For example the types of emails we receive after purchase on Amazon or the emails we get when we sign up or make an account on some app. These emails are provided with more information about that brand. A company may also use attractive forms of remarketing advertisements like adding a slash of prices that could be there only for a limited period, this method makes the customer rush towards the website to buy the products just because a slash of the price is mentioned. You may notice the types of advertisements you get when you add a product to your cart for example on Amazon or Flipkart, you may see the ads of those exact products while browsing on some other websites or social media, this is how remarketing works. It reminds the customer about the products they have added in the cart; often marketers tend to add a limited time offer so that the viewer can go back to the website and complete the purchase.
25% of internet retailers use these types of remarketing strategies. Since it’s very convenient and the possibility of loss is very less compared to other regular forms of marketing. Sometimes just displaying ads may not be sufficient enough to attract the attention of viewers. Hence it is more beneficial to reach them through their inbox which is via email this is the best chance to convert them into customers.
Thus, in conclusion, we may say that both Remarketing and Retargeting have similar approaches and plans, which is to regain the attention of customers and promote products, but their main difference lies in their strategy and how they are used and through which platforms they are used.
