Moving Towards Secure Web
Google loves to help its users and therefore, keeps coming up with new ways to make us feel safe while browsing through Internet. In October 2017, through Google SSL Update it suggested every website to be secure with an SSL certificate. It has said that it will flag (marked not secure) all the sites that don’t have the certificate. So if your Website is not secure then Google does not consider you as a friend.
Want to know how you can update your sites? Here is your answer. In order to help the browsers browse and navigate safely, web browsers like Chrome indicate connection security in the form of icon in its address bar. Historically, Chrome has not mentioned or labeled the HTTP extension as non secure. They are termed to be the neutral indicator. Although, they do not reflect the true lack of secure feature for the HTTP connections. When you load a website over the HTTP that means someone else can look at you or modify the website before it reaches you!
However, in recent times, a substantial portion of the web traffic has moved towards HTTPS so far, and fortunately, the HTTPS usage is increasingly constantly. In fact, half of the Chrome desktop page loads are now served over the HTTPS. Studies too have shown that users do not perceive missing “Secure” icon in their address bar as a warning. Furthermore, they turn blind to warnings that occur regularly.
The encryption of HTTPS is intended to give you benefits like integrity, confidentiality, and identity. Your information will remain confidential from interfering eyes as your browser and server will decrypt the traffic. Integrity will help protect the data from getting modified without your consent and knowledge. As a browser, you need to understand that there is an important distinction between tweeting to the readers or sharing your thoughts and actually browsing activity over the unencrypted mode of HTTP.
You share images, tweets, thoughts, and videos to the world, intentionally. But when we are using word like lack of encryption then it means you are exposing the controls to share things unintentionally. Definitely, there is a big difference between someone taking control of your keyboard and viewing your profile of social media.
Benefits of SSL Certificates:
Better Ranking– Recently Google announced that having an SSL certificate installed on a website will increase its search engine ranking significantly.
Encrypted Information– SSL certificates protect sensitive information like password, account details, debit/credit card details etc by encrypting them before the submission.
Provides Authentication– Web browsers like Chrome, Firefox etc trust the websites having SSL certificate issued by Certificate Authorities. These authorities first validate server and domain name of the site before issuing the certificate.
Secure Payments– It is mandatory to have an SSL certificate for a site to accept online payments. This makes online transactions as secure as possible.
If you see a website as a user that a certain eCommerce website is encrypted, then you feel safer. And even in times of NSA-listening scandals and other hair-raising absurdities from the world of the secret services – the pure presence of an encryption ensures a trust bonus with the user.
Users should trust websites and feel safer when using these sites, especially when it comes to transactions, for example by credit card. Here no one wants to be victims of inferior or missing encryption protocols.