Edtech Official Blog

The ups and downs in the world of digital marketing have always occupied the marketers in search of something productive. At the moment, all the focus is on optimizing the stuff for users and ignoring the substantialness of SEO can make you experienced with the downfall in the results. It should always be kept in mind that On-Page SEO and Off-Page SEO are both equally important in order to get the desired positions in Search Engine Result Page (SERP). But without proper optimizing the internal linking structure, you cannot make your Off-Page accomplished. Let us have a look over the smartest way to manage linking structure in search engine optimization.

Importance of Correct Internal Linking Structure

Everything in digital marketing needs to be placed in its well-managed structure. It clearly means that internal linking should be done as per its absolute structure which should be followed till the end as without proper internal linking you cannot get the rank you wanted to. If you want to create a good impression then make sure to link your pages and even posts with their relevant pages. By doing this, you can make it easy for Google to navigate the related pages linked in your website.

How Valuable Is A Link?

Have you ever noticed how a homepage of most of the websites contains maximum values of the links? It is because of the presence of most backlinks at the homepage. Links always pass their values to the pages connected to it. More links mean more values. Google always give the preference to those pages that gets the vital links and you can increase the value of it by increasing internal linking.

Connection between Content & Link

It is important to understand that Google crawls those websites which have worthful links. It includes both internal and external. When Bots of Google comes at a website’s homepage, they first analyze and then follow the links further. While bots follow the links, it becomes easier for Google to understand the connection between the pages, posts, links and content. After understanding the relationship, Google segregates the links and content on a website on similar subjects.

What Should Be The Perfect Internal Linking Structure?

Whether, you are creating a new site, revamping an old one or just recreating the content part, a right internal linking structure matters most in the overall success of search engine optimization. The following should be kept in mind while doing the linking on internal pages –

• Include links to the core of the content
• Do proper linking to the categories
• Add linking to the recent post with the most liked ones
• Create links between related posts

Vital Points to Keep in Mind for Internal Linking Structure

The story of internal linking doesn’t end here at finding out how to make it perfect for search engine optimization. The following are some of the best practices you can consider in order to make your internal linking successful.

• Creating genuine content
• Keep user experience at top priority
• Entice the site crawlers for the purpose of index

FINAL WORDS

It is extremely important to understand that without the proper internal linking structure you cannot expect Google to reward you. The above-mentioned points will help you in making your internal linking presentable for search engines. The blog is written by the professionals of an SEO Company in Delhi named as e-Definers Technology. Keep visiting this space for more blogs.