You might have heard this phrase a lot of time that “Content is the Kind” and the statement comes with its own set of reason. Content, voluntarily, has been crowned as a royal leader in to the Digital Marketing universe. It is indeed one of the best ways to bring traffic towards your website while gaining loyal followers for the brand and also getting the desired level of conversions. In fact, you will be surprised to know the fact that several studies have shown a great hike of 8 times higher for the content marketing companies as compared to the content marketing followers.
The various advantaged justifying your decision to invest in content marketing are diverse and include various factors like building getting search engine visibility, onsite content, general referral traffic, solidifying of the fan base, brand reputation improvement to name a few.
Furthermore, the benefits of content marketing are plenty. It might appear puzzling or overwhelming when you wish to know how you can start with it. Therefore, we bring you a quick help guide to let you learn how to rule and conquer the content marketing world.
Start with goals
Just like with any marketing strategy, this one too starts with defining the ultimate goal. Before you start searching the route, you must be having a fair idea of where you had liked to reach. In order to set the goals, identify important questions and assess whether the goals of CM efforts will help increasing your website traffic? Will it be a blog engagement process or sales, lead generation or just to seek customer loyalty. When you will come to know what you want, it comes easier to produce your type of content.
Learn about your audience
Before starting with the writing process, define the primary target audience for your work. Decide and understand who is likely to need or desire your website offers, content or services and then, frame the entire marketing campaign as per the needs and preferences of the audience. Obviously, content written for teenagers will vary for something you write for a 50 old mother!
Decide the format of the content:
Different types of content are rampant and they all have different formats and procedures of writing. For example, Social media content is short and crisp, ebooks, newsletters, blogs, podcasts, and more. The format of the content is largely dependent on your expertise and bandwidth of the company.
If you are having a small team of people to build content then do not hesitate from starting slow and building up gradually. However, if you have the budget as well as capability to handle multiple type of content then you must try it. The higher amount of content you will produce, the more number of opportunities you will get from them.
Once your goals are set, define the format and audience, its time to publish your content strategy. Brainstorm a list of topics you had liked to cover, drive out the projects for the writers, contact website managers, and manage the social media. Assess the performance of each type of content for a month and evaluate the flaws if any.
Measure your performance
Without any form of data tracking, it is nearly impossible to know which content or part is working well and which is not too good! Thus, in order to measure the performance of the content, activate your data analytics and once they are activated, you can invest data platform marketing. It will be advantageous as you will be integrating various analytics platform and watch real time data at convenient place. The perfect way of evaluating your content.
Content marketing is definitely one of the best ways to increase and flourish your business. As you start the process, ensure your goals once again, have a quality content marketing place and new ways to measure your goals.