Google is steadily walking ahead towards its mission to cater its user’s search to right information along with good content writers. It regularly twists and advances its process to the right part of the webs receives maximum exposure.
Sorry to say, there is a backside that result a penalty. This is what Google showing interest in your site. For a while a punishment makes you learn something.
Know About Google Penalty?
Google modify its algorithms when it releases its toolbar expansion. The changes in toolbar are responsible for ample changes in SEO industry and in result; it was the initial time when the page rank was introduced in the important form.
From a decade, Google has been continuously giving the importance of the knowledge box and developing quality search results. It started to remove low class content and promote useful information to rank in search results.
In 2012, the Penguin modernize hit the top results overnight, thrown some sites into the garbage completely, eliminated low quality contents from Google and warn professionals to give attention on their content formats and strategies. Since then, SEO professional became more conscious about their plans because of fear for the next modernize and penalty.
Know about a Penalty
Usually, there are two types of Penalties – automatic or manual. In manual penalty, you will perhaps be informed by Google about the issues with a list of steps you should take to correct, but in automatic penalty, it is not notified to webmaster tools and there is no chance for reassessment request. These updates may put SEO experts on their mouth-open.
After Google penalties, what happens?
- Your website will not in rank and will disappear
- If your site is in the first position of search result, it will go down without your involvement
- Page rank for your website strangely slip
- The complete website will disappear from search engine
- Searching a keyword of a running site will not display any results
If you find any of these above factors, consider a punishment has been made by Google to your website
Why Google Penalize a Website?
Google continuously changes its index content. Well it gives you hints about the algorithmic updates, but it is hardly comes to recognize how the changes has been made, even the accurate time is not fixed by the Google.
To make your site again on the right track, here are major reasons you should keep in mind-
Purchasing Links – Some says it is not possible, but the truth is that it is mixture of all. Purchasing links are considered to control the page rank. If you buy bad links, your actions are caught easily.
Too much reciprocal links – Exchanging links was one time a popular technique to promote a website unless it founded to be punished. If you exchange numerous links with other businesses, it can be considered as a not-useful effort.
Copy content – Clearly, poor contents on your website makes it not-useful in Google’s point of view. It may put it in penalty box. Ascertain your content is fresh and matchless.
Overdoing H1 tags – Write content as per SEO guidelines. The H1 tag supports search engine to recognize the page’s concern. Too much H1 Tags means to drive Google’s catalog with keywords. Avoid it!
Internal 404s. Google try to get that you are honest to your contents or not. Remove any faults and problems immediately, if occurs. If your website is displaying 404s error, Google will show a red signal as your users are not getting the desired information.
Links in different language. This sounds not good as you get useful links from clients belongs to different countries and different languages. It is technically not good for your website because Google usually give importance to same language, so linking to different sites in different languages will not be useful.
Extra keywords in content. A rule has been set for keywords in content and high-density keyword content is considered to be wrong. If Google find out extra keywords in a page’s content, it may be penalized.
Footer links. A number of web designers use footer links as a direction-finding and try to make it rank in search engines with the footer as a place to pass a site to another unusually.
No sitemap data. Few of us know that Google apply the XML sitemap to find your site’s formation a site creation and try to know – how it is mix together. Ascertain your XML sitemap is accessible and put it in webmaster account.
Unseen links. Every links available on your site should be clearly seen and effective for users. Hidden matters are considered doubtful and suspicious. Don’t create a link in the same color because of a page’s background, though you have good motive.
Unworkable external links. Regularly update the links, else Google will consider that you don’t think about the needs of a user and feel good to see users visiting 404 error pages. Updates links timely!
Useless content. Sometimes people copy contents from other sites with the aim of filling their own websites. Often, it is done with a positive mind and it may be negligible. But Google consider it as a useless and baseless job. Instead of it, try to post original content.
Hidden content. Not any valuable optimization techniques contain hidden manuscript on a website to operate the idea and keyword density. Don’t do!
Anchor texts overdo. In the past, SEO professionals used to work on linking keywords with an intention to increase their authority. But with Penguin update in 2012, the maximum anchor text linking activity is not allowed and advised people to stop unnecessary keyword linking and start doing honest linking.
Neglecting hreflang. The reason behind adding Hreflang is to provide the right language URL in Google. Inserting the Hreflang permit the webmaster to indicate the countries and languages for which the domain is provided. It tells the search engines not to take the content as copied but as planned for unlike users.
Website timing out or down. If a website’s ranking goes down, it disappoint us. If Google cannot discover your site, just de-index it, instead of keep sending users.
Keyword domains. Well, domain names are not risky, but domain names with keywords can be a risk factor. It will be an anchor text linking problems: if you regularly link a domain, Google consider it is a fault of anchor text management. If you use related domain, confirm it has unique contents, else Google will consider that you are cheating users to click.
Paid links. Some SEO experts still consider that paid links are useful for promotion. They pay them monthly and change occasionally.
Using blog systems. According to the search engine, any type of system indicates possible SERP manipulation. Nearly all blog systems have now passed out or offered users a chance to take out all these inward links.
Affiliate links at every place. Google doesn’t disturb the right websites, but numerous correct links is a big no signal. Though, it is expected to cover right links with communicate, Google is intelligent, so don’t work like that.
Site-wide backlinks. Sitewide links are good until or unless they are useful and appropriate. Receiving backlinks from blog footers are not as effective at this time, as you can’t get where these links are appearing on your site. Don’t follow the links, delete them completely.
Extra Using Meta keywords. Meta keywords are one more important topic. They are very simple to control. Make certain that you are not going to use over 5 per page.
Slow speeds. If your website is taking time to open, visitors will become bore and move to other site. Several reasons affect hosting speeds, thus it is a tricky task to solve. Use – caching plug-in or CDN. You can also relocate your website to a statistics center close to your users.
Stealing content. Spinning is like content stealing and it could lead you to danger, if the updated algorithm doesn’t notice it. Paid contents, occasionally content is copied by writers, so you should be careful. If the site’s content is showing duplicate that means you have paid for copied contents.
Comment spam. Mainly remarking networks have an automatic span finding technique, but some remarks still pass it through. Update yourself from the remarks you are receiving. Also don’t allow spam build-up, if you are busy, switch remarking off completely.
Black-Hat SEO. If you make information public about controlling SERPs using wrong techniques, imagine to be punished.
Unauthorized content. If your website has been unauthorized access to data will immediately delete from SERPs. Work immediately to control unauthorized efforts and preserve websites from background if the bad doesn’t happen.
Quick link building. It is common to desire to have your new website get top position immediately in search engines. Don’t work overload as lots of resemble links indicating the same spot which is a symbol of computerization? Don’t forcefully increase your link speed: do slow changes over time.
Spam reports. Google has introduced a platform for incorrect site exposure. Your website may be recommended on the basis of irrelevant.
Forum linking. We all know about the forums with links. Occasionally there are abundant, it cannot be easy to find the real posts. If you put a forum link, apply first-class linking methods and think to make it no follow also.
Hiding your supporters. Seeking support is not a bad thing. A number of websites can’t go ahead devoid of them. Don’t think to hide your supporter, but chase the systems: nofollow support links and ascertain Google’s news but doesn’t move slowly page where you can find those links.
Robots.txt flaws. It is used to say Google how to manage a site. Although there are rightful factors for not including sites from robots.text, do it with awareness: too much overcrowding can be a reason of punishment.
Links to doubtful sites. Don’t engage yourself with a site that is dealing in something legally doubtful. Also get rid of links that has been deleted by Google.
Landing pages. Occasionally, we use a number of landing pages related to growing our business website’s position in search result pages. Some professionals also put effort to get better the ranking by optimizing several one-page websites for an individual keyword, and then guide users to new site. Google consider this a wrong activity.
Overdo optimization. Google dislikes too many things. An excess optimization punishment means you have taken a step to compulsively out-SEO each one else in your industry. Allow some unique contents prior to rank goes down.
Advertorials. It is just a content page packed with paid links. Generally such pages were being developed for search results.
Extra outbound links. Whenever you link to additional sites, keep it real. Standard links are just an indication that you are exchanging links with others for the benefit of SEO.
Redirection. If you have been punished for your website by means of redirect a technique to send both visitors and Google to an unrelated URL from the one they firstly asked for. 301, 302, and Meta refresh are usually identified redirects. The punishment will be same if you rub out the redirect.
Error Codes. Apart from 404 errors, there are other things that Google hates. 302 is not good if you wish for redirecting something, apply 301. In addition, if 500 errors occur, handle the problem quickly.
Duplicate metadata. A few blogging and CMS forums make easy to generate duplicate metadata automatically. Well metadata is not a source for your loss; it may be a matter of copy content. Anyhow, it tries to handle it.
Spiteful back links. Your website doesn’t expect penalty – but you should keep in mind. If you are truly unfortunate, a bad opponent may try to push your website down online. The most natural reason is hateful back link promotion.
Targeted keywords. Google fight against some keywords generally emerges in spam sites. If you legally work in a business that is common with spam, hope to be trapped in the different directions.
Smuggled links. Don’t make it tricky and place links into writing files. Google is good at examining scripts and remove bad links.
Not effective mobile sites. Google can generally notice a useful link among mobile sites. If it is not effectively intended, it should be not. Ascertain the mobile site is delivered to a tool.
Not many outbound links. Search engine like to have content that suggest other contents. It may appear like a try to appeal the traffic unusually.
Domain has a poor rep. You have a domain with a poor reputation that may cause issues when you think to have a new website around it. Unluckily, this is usually finish point; you perhaps reduce your losses and get a new domain instead of spending extra money on the issue.
Content Stealing. May be you don’t copy content, but someone can copy from your website. This is wearisome, as making the content deleted could contain filing various DMCA take down notice sites in the court. If you punish for this, send a requesting mail to Google to eliminate it.
Important ads. Promotion is right when it concern with products. Advertisement should never rule the page or perform next to content.
Applying a content farm. Two years has been passed since the Google panda was entered, it is considered a bad idea to get content from a farm. If your texts are badly examined, focus on the fact or exists generally to block the page, hire a professional to rewrite it.
Be careful from fake promises. Don’t hire a company who promises to deliver 100% results in overnight, foolproof ideas that will support to make your site top in search engine. The only idea to rank your site is do effort in the ground work.
How to cope with a Google penalty
Try to find out the reasons for your punishment and fix it. Each problem wants a little effort to find a solution, but above are some ideas you can keep in mind while doing SEO. Don’t worry. Sometime a big website goes through the Google punishment.
Reject disturbing links. Send request to Google regarding not to consider the harmful links that can destroy your website. You should put extra efforts to clean up unnatural links pointing to your sites. Rub out some links. Just rejecting is not enough, do some study and try to find those links put down.
Ask Google to review if your penalty was manual.
Pass the time! Sometimes Google takes time to take action on your work and if they avoid requests, review your site. In some case, it is an intelligent idea to dump a site instead of dealing with a Google punishment. If your website has been spotted, a little effort requires fixing it. But mostly Google Penalty Recovery can be resolved with proper strategies and genuine effort to redevelop your site.